October 5

Top Alternatives to Instapage: New Competitors in the Landing Page Builder Arena

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Now that your looking for an alternative page builder to Instapage, consider these options to build landing pages, squeeze pages, and followup funnels.

Some of the key features when considering landing page software are tracking conversion rates, drag and drop ease of use, ab test management, and a simple landing page software that allows you to build landing pages, checkout pages and followup sequences.  

Some of the most popular alternatives are Unbounce, ClickFunnels, Leadpages, Mailchimp, Kartra, and Landingi.  We'll compare these factors and look into some of the extras like free images, FB pixel integration and pricing plans.

The pricing will vary based on the length of the commitment and the number of domains, visitors and conversions that you would be interested in using with the page builder.

Unbounce

What is Unbounce?

 

Unbounce is best known for its high-converting landing pages that can be built with it drag and drop builder or by adding in custom scripts and pixels and multiple integrations.  It also uses popups and sticky bars that can be added to your WordPress site and can be triggered by various visitor actions.   

 Unbounce vs Instapage    

Unbounce has added the ability to create AMP landing pages for faster page load times. You can create customized landing pages for mobile vs desktop and you can publish pages, popups and sticky bars to your WordPress site.    

Free Images:  The Unbounce landing page builder accesses over 850,000 royalty-free images in Unsplash. You can also add in SVG images to further improve page speed.    

Conversion Optimization:  In addition to ab testing, Unbounce offers dynamic text replacement offers the ability to tailor your landing page headline to your visitors' search phrase.  This increases that chances of conversions since your customer sees exactly what they were looking for.    

You can track the performance of your A/B tests and connect a Facebook Pixel for Facebook conversion tracking. On top of that, you can use the 4 triggers within Zapier to integrate with hundreds of other platforms.

Unbounce offers a 14-Day Trial that does require a credit card number. Check out their membership plans here with monthly and annual pricing options.

 

Instapage vs Unbounce

Pros

  • It offers almost infinite scalability.  It is used by some very large companies including Accenture, Hootsuite and Crunchyroll.

Cons

  • It is an expensive builder for a beginners.

ConClusion

If you're committed to your online business and you expect to be able to scale it from launch to infinity, Unbounce is a great option.

ClickFunnels

What is ClickFunnels?

ClickFunnels debuted several years ago and showed the internet marketing community a way to build a true sales funnel without having to cobble together multiple systems.  ClickFunnels integrated many of the features that entrepreneurs need under one roof.  They have a drag and drop builder to build landing pages, easy shopping cart integrations, email and Facebook automation and they make it easy to generate leads, sell products and tweak for better conversions in one dashboard.

ClickFunnels vs Instapage    

ClickFunnels offers a 14 day trial and you can enroll for month to month as they do not require a long contract.  You can downgrade or upgrade plans with a click in the dashboard. ClickFunnels pricing is determined based on the number of funnels, number of pages, number of domains and the level of support and training that you would prefer.  It ranges from $97 to $2497/month.

ClickFunnels offers a 14-Day Trial that requires a credit card number. Check out their membership plans here with monthly and annual pricing options.

 

Instapage or ClickFunnels

Pros

  • Use the 3 Zapier triggers to integrate with tons of programs, CRM and marketing tools.

Cons

  • If you're just getting started ClickFunnels has a simple user interface and you can get started for less than $100/month but if you're just getting started the higher level training and strategies are only available with a higher investment per month.

ConClusion

With tens of thousands subscribers, there must be something to this ClickFunnels thing but it was the first of its type and now there are newcomers to the industry that are improving what ClickFunnels has started.

GrooveFunnels

What is GrooveFunnels?

GrooveFunnels is the newest landing page software to enter the industry.  It is fastest growing funnel building platform in the world.  Part of this is because you can create a free lifetime membership but its also because the product is solid.  The platform includes a drag and drop landing page builder  with lots of features that gives it an advantage over the custom domain, WordPress plus 10 plugins setup that many affiliate marketers and entrepreneurs have come to rely on. 

GrooveFunnels vs Instapage    

If you're looking for all of the tools that affiliate marketers need run a successful online marketing business, GrooveFunnels has created a superior toolkit that includes everything from landing page templates for easy lead generation to membership sites for your online courses.  The FREE plan (as of October 2020) includes a lifetime account that allows you to build landing pages.  GrooveFunnels is also offering a lifetime membership.

 

More About Groove Funnels

Pros

  • Integrate with other platforms and your CRM with Zapier Integrations
  • Get access to a drag and drop builder, lots of templates, free image library, conversion tracking , ab testing and unlimited domains FOREVER with their lifetime membership that is available now.
  • They are currently offering a lifetime membership - imagine unlimited hosting for unlimited domains

Cons

  • Still in beta launch so some times there are glitches.  There is a robust schedule of new features and so far, they have been very good about meeting the timeline.  The software is also being developed by Mike Filsaime who was also a founder of platforms such as WebinarJam, EverWebinar, and Kartra.

ConClusion

With one of the most successful software developers in the industry, the fastest growing landing page builder platform and a free lifetime membership for their GroovePages software, this is an almost risk-free option.  Try it out and see how it works for you.  

Leadpages

What is Leadpages?

GrooveFunnels is the newest landing page software to enter the industry.  It is fastest growing funnel building platform in the world.  Part of this is because you can create a free lifetime membership but its also because the product is solid.  The platform includes a drag and drop landing page builder  with lots of features that gives it an advantage over the custom domain, WordPress plus 10 plugins setup that many affiliate marketers and entrepreneurs have come to rely on. 

Leadpages vs Instapage    

Leadpages offers a free trial for 14 days that requires a credit card.  If you cancel it within the 14 days, there is absolutely no charge.  When you choose an annual subscription, you'll be able to save 39% off the monthly rate and you get a free domain. The pricing plans make it affordable for small business owners and new entrepreneurs.  

 

Why Leadpages?

Pros

  • Easily integrate with other platforms using Zapier integrations.
  • Leadpages provides lots of templates for landing pages, thank you pages, webinar signups and more.
  • Leadpages allows for Facebook pixel integration, Google Analytics and ab testing.
  •  
    It has been reliable over the years.  We've used it for 6 years with no problems.  No data losses. No glitches. It just works.
  • Lots of incredible training on provided

Cons

  • Drag and Drop builder is simple to use but it is pretty simple in its options.  It's going to be more difficult to implement really creative designs.
  • Leadpages does not provide a free images.  You'll have to upload your own images.
  • Sometimes page load speed can be slow if not set up properly
 

ConClusion

Leadpages has been a major player in the landing page builder market for many years.  They have grown and changed with the market but their platform is functional but not cutting edge.  We've used it for 6 years and I'll continue to use it for reliability and training.



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